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The Why
Vision
To redefine workplace culture by transforming disengaged commercial employees into empowered, loyal, and high-performing teams — so businesses can thrive with growth, innovation, and purpose.
Mission
We partner with business owners to eliminate the hidden costs of disengagement by implementing proven coaching frameworks, leadership alignment, and culture-building strategies. Our mission is to increase retention, strengthen trust, and ignite performance — turning people problems into powerful business growth.
What do we know?
Disengagement is costing companies billions and The majority of your workforce may be disengaged.
32%
Only 32% of employees are engaged.
1.5-2x
Replacing one employee costs 1.5–2x their salary.
87%
Disengaged employees are 87% more likely to leave.
Services
Leadership Keynotes
Culture Elevation
1:1 Executive & Team Coaching
What is different with Catalyst
We Increase Retention, Morale, Sales performance, and Productivity
Increase in Employee Retention
Teams coached with leadership connection strategies see a measurable increase in retention.
Engagement & Morale
Employees report stronger motivation and sense of purpose after coaching.
Sales Conversion & Performance
Aligned, engaged teams close more deals and boost productivity.
Collaboration & Innovation
Stronger trust and communication lead to more creative, cross-team solutions.
Why Employees Disengage
Lack of connection with leadership
Disconnection creates distance, lowers trust, and weakens loyalty — leading to disengagement and turnover.
Misaligned values & purpose
If work doesn’t connect to a bigger mission, passion fades and performance suffers.
Poor communication & trust gaps
Disconnection creates distance, lowers trust, and weakens loyalty — leading to disengagement and turnover.
Limited growth opportunities
Without paths to learn and grow, morale drops and turnover rises.
The Cost of Disengagement
Disengagement hurts performance & ROI
$20,000+
average recruiting & onboarding costs
30-150%
of annual salary lost per turnover
Up to 50%
productivity loss in low-trust teams
Disengagement is not just an HR problem — it’s a business growth problem.
Catalyst Coaching
Step 1
Step 2
Step 3
Step 4
See the Gaps
Shift the Mindset
Build with Them
Watch Them Thrive
See the Gaps
We uncover blind spots in leadership & culture.
Build with Them
We create systems and strategies that expand employee capacity.
Shift the Mindset
We rewire beliefs, habits & leadership approaches.
Watch Them Thrive
We foster environments where teams excel and grow.
Our Approach
A proven path to transform disengaged employees into loyal, high-performing teams.
Discover
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Consult Leadership
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Employee Assessments
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Culture Audit & Analysis
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Identify Disengagement Triggers
Data-Driven Optimization
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One-on-One & Group Coaching
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6-Month Transformation Process
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Belief Shifts & Habit Reframing
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4-Step Engagement Framework
Ignite
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Monthly Team Sessions
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Leadership Alignment
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Ongoing Education & Skill-Building
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Sustainable Culture Systems
Our Team
We’ve refined what works, and the transformation speaks for itself.
Alejandra Lozano
Founder, Catalyst Coaching
As someone deeply passionate about human potential and sustainable business growth, I’ve spent the last decade helping leaders and teams transform disengagement into connection, alignment, and performance. My work bridges neuroscience, leadership development, and emotional intelligence—helping organizations grow not just in numbers, but in trust and impact.
Before founding Catalyst Coaching, I supported companies generating over $200K per month or more, guiding them to achieve a 30% revenue increase within the first 3 months and up to 70% growth within two years through leadership alignment, sales empowerment, and culture transformation.
At Catalyst Coaching, we’ve seen measurable results across industries—45% higher employee engagement, 35% greater retention, and 30% boosts in sales performance—by helping leaders reconnect with their teams, clarify their purpose, and build systems that sustain long-term growth.
Our approach reignites employee engagement, strengthens trust, and fosters a deep sense of ownership—so every team member feels part of the company’s mission and contributes to its success.
My mission is simple: to help organizations cultivate high-performing, loyal, purpose-driven teams that thrive. Because disengagement isn’t just an HR issue—it’s a growth opportunity waiting to be transformed.
Beatrice Ponce
Chief operating officer
Oliver Marroquin
Admin
Luisa Zapata
Admin
Ready to unlock your team’s full potential?
Let’s build a culture where your people thrive and your business scales.